HIVE (HIV-Elders)
Creation of the HIVE brand identity. The goal was to create a brand identity that depicts the strong HIVE community while also bringing in recognizable elements of its parent brand, APLA Health. The stitching represents the different unique individuals that are a part of this community and harkens back to the history of the AIDS Quilt.
In collaboration with Commune Communication.
Co-Branding the Identity
To connect the HIVE brand back to APLA Health, the secondary elements and color palette include elements of its parent brand. The diamond shapes visually represent the connection to APLA Health as they are pulled directly from the parent brand. The HIVE threads are then intertwined within these shapes to make them unique to the HIVE brand identity.
